Eli Broad: The Art of Being Unreasonable
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Eli Broad: The Art of Being Unreasonable

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A book by The Broad’s co-founder, Eli Broad. His embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums, including: The Broad, the Museum of Contemporary Art (MOCA), and the Broad Contemporary Art Museum (BCAM) at the Los Angeles County Museum of Art. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Hardcover
  • 6.2” x 9.1”
  • 208 pages

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