Now's the Time Watch
Now's the Time Watch

Now's the Time Watch

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Up-to-the-minute style. Jean-Michel Basquiat’s Now’s the Time (1985) is an artful homage to jazz musician Charlie Parker’s 1945 song of the same name—and it is now imprinted on the face of this watch by DAEM. Basquiat’s original artwork, with an imprecise clock face, allowed DAEM to reimagine the traditional watch face here, while the patterned strap and colors are inspired by Basquiat’s fashion in the early 1980s. The back of the watch features Basquiat’s signature crossed over the DAEM logo.

  • Designed from scratch in DAEM’s Brooklyn studio
  • Made in Switzerland with a Swiss Ronda 515 movement
  • Enamel-coated dial
  • Black Italian leather strap

© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York

To learn more about the Broad collection and this artist, please visit

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