It's Not How Good You Are, It's How Good You Want to Be
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It's Not How Good You Are, It's How Good You Want to Be

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How to succeed in business…WITH really trying. This handbook—written by the world’s top advertising guru, Paul Arden—is a pocket bible for anyone looking to make the unthinkable thinkable and the impossible possible. Learn skills such as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity.

  • Paperback
  • 4.8” x 7.0”
  • 128 pages

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