Bring an Ed Ruscha work home with you—or mail it off to someone who needs an extra dose of art in their lives. The Broad’s iconic Ruscha work, Norm’s, La Cienega, On Fire (1964)—originally done in oil and pencil on canvas—features the roadside icon Norm’s Diner in Southern California, which carried the same significance to Ruscha as the famed Hollywood sign, the titles at the beginning of movies, or the bright gasoline signs of Standard Oil Company. This is the first painting by Ruscha of a building set ablaze. The fire brings a surreal edge to the classical, archetypal scene, burning with an almost comic enthusiasm, a moment of expressive energy, and even melodrama in a clean, well-lit world. It’s reproduced here on this graphic postcard.

• 4” H x 6” W
• 130 lb. super smooth paper that is FSC Certified, SFI Certified Sourcing, and Rainforest Alliance Certified

© Ed Ruscha

To learn more about the Broad collection and this artist, please visit https://www.thebroad.org/art/ed-ruscha